BRAND STORIES

#1: ICONIC PIECES VISION X MISSION Every JET SET collection is a collection of iconic pieces. And every icon has its own story to tell. An unwritten rule at JET SET: No collection is complete without a windbreaker and parachute pants. The special challenge here: Staying JET SET without becoming predictable. And if you've mastered this challenge for over 40 years, you've created a genuine classic. We remain dedicated to this task for our spring & summer 2020 collection. In true JET SET style, we've left no stone unturned.   RIPSTOP: THE MATERIAL ICONS ARE MADE OF.     Ripstop...

Luxury Sportswear Brand JET SET Drops '80s Inspired Collection for SS20 A range deeply informed by the archive.         Luxury sportswear brand Jet Set has released its new collection for Spring/Summer 2020, integrating pieces from its archive – which heavily utilised bold graphics and prints back in the ’80s and ’90s – with activewear and beachwear made for the contemporary day. The brand, having put heavy emphasis on considered manufacturing, is producing apparel that has sustainability sitting at the forefront of its brand ideology. Key standout pieces from the SS20 range include a nylon track pant and track jacket donning...

Was bedeutet Zuhause? Und warum ist es gar nicht so einfach diesen Begriff zu definieren? Diese Fragen möchte die Schweizer Marke Jet Set, die Anfang April auch ihren ersten eigenen Online-Shop gelauncht hat, mit der Kampagne #FinallyHome zur Diskussion stellen. Warum #FinallyHome? Besonders in den vergangenen Wochen, aber auch jetzt, verbringen wir alle mehr Zeit Zuhause, als (jemals) zuvor. Zuhause – ein uns so vertrauter Ort, der mit Worten jedoch nur schwer zu fassen ist. Damit wir uns an diesem Ort wohlfühlen – erkennen, dort endlich angekommen, also #FinallyHome, zu sein – sollten wir klären, was dieser Begriff für uns bedeutet. Und...

 [https://www.vogue.de/mode/artikel/finallyhome-jet-set]  #finallyhome: Jet Set hinterfragt in seiner neuen Kampagne den Begriff "Heimat" April 7, 2020 Just in time for the opening of its first online shop on April 7, 2020, Jet Set launched the influencer campaign #finallyhome with Veronika Heilbrunner, Lera Abova and Benita Banu. Jet Set and Home What is "home"? And what does home mean especially in times like these, when people who initially flocked to the cities suddenly return to their parents' home in the country? Merriam-Webster defines this noun as "one's place or residence", "a familiar or usual setting", "a place of origin", or "one's own...

ICONIC TO ME IS SOMETHING THAT MY MUM COULD DRAW A PICTURE OF. Maxime Ballesteros is a French photographer based in Berlin for more than a decade. His images have served as a document of scenes and subcultures as they vividly illustrate intimate, once in a lifetime moments. For JETSET, he created this very intimacy in the safety of a suite in the heart of Berlin. The horizon as a backdrop, Maxime takes us on a journey into the future of JETSET. I THINK IT'S SAFE TO SAY YOUR WORK EXPLORES, AND REFLECTS ON, COMMUNITY. YOU PUT A FOCUS ON...