BRAND STORIES

Categories

JET SET Presents Tricked-Out Skiwear for FW20

Posted by beeclever on

JET SET Presents Tricked-Out Skiwear for FW20

JET SET Presents Tricked-Out Skiwear for FW20 Featuring bold and artful prints on classic garments. Under the creative helm of German designer Michael Michalsky, Swiss skiwear label JET SET has unveiled its Fall/Winter 2020 lookbook in which it experiments with both color and functionality.Referencing classic pieces from its archives, JET SET focuses on premium materials and expert craftsmanship, all the while merging bold and artful prints — like “Marble Tie-Dye” and “Neon-Tiger” — on recognizable silhouettes.Denim pieces take inspiration from a jacket originally released in the mid-80s, while the collection is complemented with a logo graphic hoodie, sweat and tees...

Read more →

Dazed

Posted by 44er GmbH Collaborator on

Dazed

CULT SPORTSWEAR LABEL JET SET DIVES INTO ITS ARCHIVES FOR SS20 The luxury brand looks back through its 50 year history for the new season Though Virgil Abloh may have declared the death of streetwear at the end of 2019, all signs point to this not quite being the case. Each morning, all around the world, people are pulling on their favourite sweatpants and track tops, and readying themselves for another day in isolation: contrary to what the Off-White founder predicted, street and loungewear has become more integral to our wardrobes than ever before. One label with vast experience is...

Read more →

Highsnobiety

Posted by 44er GmbH Collaborator on

Highsnobiety

JET SET REINTRODUCES DENIM & ’80S SKIWEAR PRINTS FOR SS20 Skiing, more specifically downhill skiing, gained popularity in the ‘60s when the cosmopolitan elite would travel to luxurious mountain villages for an opulent getaway spent gliding down the slopes and feasting on alpine delicacies. With the rise in participation came an increased demand for attire that suited the lavish lifestyle, and to answer the call, in ‘69 Jet Set was founded luxury Swiss resort of St. Moritz.Aptly named for the globetrotting crowd it was designed to serve, Jet Set has been a pillar within the luxury ski market for half...

Read more →

Pride Feature

Posted by 44er GmbH Collaborator on

Pride Feature

JET SET'S PRIDE SHIRT IN THE INTERNATIONAL PRESS

Read more →

TEETRIS - CLEAN UP YOUR CLOSET

Posted by 44er GmbH Collaborator on

TEETRIS - CLEAN UP YOUR CLOSET

  HOW TO PLAY THE GAME THE AIM OF THE GAME:  Line up falling Tees so they fit together in horizontal rows. A perfectly filled up line with no gaps will vanish and score you points – making room for more Tees to come and point-scoring.   GET THE ORIGINAL TEES HERE  

Read more →