ICONIC-PATTERNS OF FALL/WINTER
Colorful, extravagant and open-minded - these attributes stand for JET SET and can also be found in the current fall/winter collection. Under the creative lead of Creative Director Michael Michalsky, another highlight collection was created, which not just experiments with color but always with functionality and comfort.
In an interview, Michael Michalsky explains what is behind the unusual prints like "Marble Tie-Dye", "Air-Shoot" and "Neon-Tiger" aswell as what his creative process looks like in general...
What currently inspires you the most and why?
For all the collections I work on, I am particularly inspired by music, youth culture and street fashion. I listen to music from morning till evening, I enjoy walking through Berlin - or other cities I am currently in - and observe the people and what they wear. Of course I also get my dose of youth culture on websites and in magazines, but also in exhibitions and galleries. In my work for JET SET, I am most definitely also inspired by our archive, because to create something new, you have to understand the old, to leave it behind again.
"Marble Tie-Dye", "Air-Shoot", "Multi" and "Neon-Tiger" are the patterns of the current collection. Where do they have their origin?
All of these patterns are originally from the late eighties. They served us merely as inspiration and were completely reworked and reinterpreted. For me they symbolize our brand DNA especially well and everything JET SET stands for.
What does your creative process for a new collection look like? Taking the current collection as an example - how did you proceed?
I always proceed the same way when conceptualizing, designing and developing a new collection: At the beginning there is the process of inspiration, combined with a lot of research - especially when exploring and discovering new fabrics and materials.
„JET SET has always used the most innovative materials and fabrics“