From the use of materials to the detailing of our products —
we always look for the new, the unexpected and the innovative.

That's why using Avatars as models for our first ever presentation at "Pitti Uomo" in Florence was a natural choice.

Like in many other areas we were once again the pioneers of this new, unique and futuristic way to present a collection and bring it to life.

In fact, we believe so much in Avatars that we have been digitally scanning our entire collections. This enables us to create the next generation form of Fashion presentations.

Welcome to the future.